This is a complaint regarding dirty strings found in your Wheat brown
bread from BRITANNIA that I bought in the morning on Tuesday, July 06,
2010 from Avas-Vikas in Rudrapur city, Udham Singh Nagar (Uttrakhand).

The details of Bread packet bought are: Lot no: 4 3 F 14 Use by date:
08/07/2010
I sat down to have my breakfast & had 2 slices of bread & suddenly
found that there were strings in the bread that I swallowing, It had
chocked my throat for a few minutes. Then I vomited for quite some
time after which I came in normal condition.

I tried calling your customer care no. 18004254449 (printed on the
back side of the bread packet) in the morning itself again & again but
no one responded to the phone call.

I took rest whole afternoon & missed all my urgent tender meetings &
other routine work. At last, in the evening I went to the retailer
from whom I had bought the bread. He then directed me to the
distributer of that area. I then went to the distributer then he asked
me to submit the damaged packet & have a fresh one. But he was in no
position to register the complaint.

Finally I tried calling the customer care again & fortunately my call
was received by Ms. Priya to whom I recalled whole incident then she
gave me the complaint registration no. which is 8788. She had asked me
to keep the sample & show to the executive who will visit my place
tomorrow.

I have suffered whole day just because of some carelessness from your
quality department. I could have gone into some major illness but I
took preventive measure for food poisoning after have a talk with my
family doctor. I had suffered losses as I was unable to attend my
important tender meeting (a new business oppourtunity I had missed) &
other routine work.

I had talks with Mr. RAKESH KAPOOR @ 01130788082 & Mr. KALOL SENGUPTA,
who told me that their executive will visit my place for quality
check. In response to the complaint that we have registered, a panel
of quality experts headed by Mr. ROHIT KUMAR SHUKLA (Quality Assurance
Manager), Britannia Rudrapur, visited my place to see the defected
breads. I showed them the sample, & they agreed to the fact that bread
were defective. They tried to destroy but I stopped them from doing
do. Then they offered me a basket full of biscuits & told to close
this matter here only.

I was very dissatisfied with the kind of response I have received.

Kindly help me on this matter.

NOTE: For any further PROOFS & SAMPLES please feel free to contact me
@ 09675530169

Thanking you
Om Thakur
Yadav Auto Transport
C/O Manjeet Singh Atariya Road
Opp. Police Line, Near Transformer Jagatpura
Rudrapur, U.S. Nagar (Uttrakhand)

Complaint bolo is a consumer complaint forum, that helps you file a consumer complaint India, online. File your online complaint against Britannia and tell your friends about it as well.